About

Intelligence for decisions that cross disciplines.

“Learn how to see. Realize that everything connects to everything else.”

Attributed to Leonardo da Vinci

WorldFrame was created around a simple observation.

Important decisions about places, brands, and experiences were being made with fragmented intelligence. Market research lived in one place. Spatial analysis in another. Cultural insight somewhere else. Creative work arrived later, disconnected from the context that shaped it.

WorldFrame brings those pieces into one model of the world, and applies judgment to it. The model develops continuously through Atlas and Signals. The practice applies that intelligence to real decisions.

The most important decisions no longer belong to a single discipline.

Jeronimo Tani founded WorldFrame after two decades working across disciplines where strategy, design, technology, and human experience intersect: brand experience, immersive technology, AI product development, and destination-scale creative direction. The recurring problem was always the same: important decisions were being made with incomplete information. WorldFrame was built to change that.

WorldFrame is the intelligence discipline of Tani & Co. WorldFrame informs what should exist; Tani & Co develops how it takes form.

Background on LinkedIn.